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Jennifer Wolfe C. Brand Rewired. Connecting Branding, Creativity, and Intellectual Property Strategy


Discover how the worlds leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the worlds leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

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Paul Lerner J. Essentials of Intellectual Property


ESSENTIALS OF INTELLECTUAL PROPERTY Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property. «Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual property basics, but a useful and sensible strategy for using intellectual property to the best needs of a business. Poltorak and Lerner have combined their in-depth knowledge of patent law with their savvy business skills to yield an indispensable reference for the business professional.» —Jeffrey L. Brandt, Patent Attorney, Former Senior Vice President and Intellectual Property & Licensing Counsel, priceline.com «Alex Poltorak and Paul Lerner have pulled off a mighty feat with Essentials of Intellectual Property. They have crafted a work that is clear for the beginning practitioner while nuanced and sophisticated for the savvy tech transfer and IP management veteran. Lively and often witty writing is a treat not often found in tomes on what can be a dry subject. With Essentials of Intellectual Property, the practitioner has a new literary tool for tying IP strategy to the business reality of tomorrow.» —Edward Kahn, Founder and President, EKMS, Inc., Cambridge, MA «This critically important new volume of work not only provides the professional with a greater knowledge of this vast subject, but also the novice with a better understanding and appreciation for the results of their creative abilities.» —Lawrence J. Udell, Executive Director, California Invention Center, Professor of New Ventures and Entrepreneurship The Wiley Essentials Series—because the business world is always changing…and so should you.

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Russell Parr L. Intellectual Property. Valuation, Exploitation, and Infringement Damages, 2017 Cumulative Supplement


A comprehensive reference for valuation of intangible assets Intellectual Property, Valuation, Exploitation, and Infringement Damages provides in-depth, up-to-date guidance about the valuation of intangible assets. Covering patents, trademarks, copyrights, trade secrets, and more, this book describes the standards, best practices, and case law relating to valuation, licensing, and infringement damages. Intellectual property strategies are examined from a business economic standpoint, and analytical models are provided to streamline the calculation of valuations, licensing royalty rates, and fair equity splits in joint venture arrangements. Designed to ease the task of attaching monetary value to intangible assets, this invaluable reference includes extensive practical guidance including sample royalty rate information, diffusion sales forecasting models, detailed treatment of investment rate of return, and the valuation of early-stage technology. Intellectual property is rapidly becoming a major profit center for an increasing number of companies, who may invest billions of dollars in development of an irreplaceable asset. This book provides an authoritative reference for exploiting this property to its fullest extent, and quantifying its actual economic value. Now that intangible assets are becoming the cornerstones of corporations, applying a logical, analytical approach to valuation has become more important than ever. Intellectual Property, Valuation, Exploitation, and Infringement Damages provides expert guidance for each stage of the assets life cycle, with recommended procedures and strategies grounded in case law and real-world practice.

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Matthew Asbell D. Intellectual Property Strategies for the 21st Century Corporation. A Shift in Strategic and Financial Management


A practical approach to the modern management of intellectual property The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Provides a practical yet global approach to corporate IP management Serves as a resource for in-house and outside counsel, executives, managers, accountants, consultants and others at mid-size and large corporations Helps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managed Details the latest trends in valuation, exploitation, and protection of intellectual property Extensive coverage of the legal, financial, accounting and general business aspects of intellectual property The combined expertise of lawyers, accountants, economists and other business professionals Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.

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Russell Parr L. Intellectual Property. Valuation, Exploitation, and Infringement Damages, 2016 Cumulative Supplement


Up-to-date, expert guidance and a valuable tool kit for IP valuation Intellectual Property, Valuation, Exploitation, and Infringement Damages provides practical tools and expert clarification for the valuation of intangible assets. This new 2016 Cumulative Supplement contains the latest laws, regulations, and practices surrounding licensing and joint ventures, with practical analytical models that simplify the calculation of royalties and equity splits. As a companion to the comprehensive Intellectual Property, this book provides invaluable guidance toward the investment aspects, business strategies, taxes, and accounting practices involved in intellectual property protection and profit, to help licensing professionals structure optimal arrangements and mitigate risks. Written by leading experts in the intellectual property realm, this guide is a must-have resource for anyone working with intangible assets. Intellectual property is more than a simple profit center; to many owners, its the cornerstone of their organization, and must be rigorously protected and exploited to the fullest extent. This book provides clear guidance on valuation, which is the foundation of a successful IP strategy. Define the value of intangible assets in real-money terms Examine the business economics of licensing and joint venture strategies Understand the relevant legal, tax, and accounting practices Determine fair royalty rates and equity splits Patents, trademarks, formulas, copyrights, brand names, distribution systems—all fall under the intellectual property umbrella, and each might be the competitive edge upon which a business is built. Intellectual property can cost hundreds of millions of dollars to create, and is often irreplaceable with no substitute or alternative available, making it an organizations most important asset. Protect it properly, and reap every ounce of profit it can produce with the important guidance in Intellectual Property, Valuation, Exploitation, and Infringement Damages, 2016 Cumulative Supplement.

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Maciej Barczewski Intellectual Property Rights in the WTO and Access to Medicines

Russell Parr L. Intellectual Property. Valuation, Exploitation, and Infringement Damages 2015 Cumulative Supplement


An updated, comprehensive guide to monetizing intellectual property assets Intellectual Property, Valuation, Exploration, and Infringement Damages removes complexity and provides solutions to the challenge of placing a dollar amount on intellectual property. This revised and updated cumulative supplement for 2015 provides insight that reflects the latest regulations and best practices, and the most up to date practical tools for evaluating the investment aspects of licensing and joint venture decisions. The discussion includes procedures for accounting, tax, and legalities, and examines the business economics of strategies involving intellectual property, and analytical models are provided to help you determine reasonable royalty rates for licensing and fair equity splits in joint venture arrangements. With detailed explanations and expert insight into the realities surrounding these assets, youll have everything you need to exploit your product to the fullest extent. Companies are increasingly looking to their intellectual property as a profit center. Patents, trademarks, formulas, copyrights, and brand names can easily become the cornerstone of a corporation, and its most important asset, all while remaining difficult to quantifiably value. This supplement simplifies the challenge by providing the tools, precedent, and expert advice you need to approach these assets with clarity and understanding. Overcome valuation challenges and avoid common errors Understand the associated legal, tax, and accounting practices Study analytical models for fair licensing and equity splits Review precedent for determining infringement damages Intellectual property can cost hundreds of millions of dollars to create, and is often irreplaceable with no substitute or alternative available. These assets need protection, and companies need recourse in case of infringement. Intellectual Property, Valuation, Exploration, and Infringement Damages clarifies the legal, financial, and investment issues to give you a deeper understanding of how best to handle these valuable assets.

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Paul Lerner J. Essentials of Licensing Intellectual Property


Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!

2671.05 РУБ

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Patrick Sullivan H. Edison in the Boardroom Revisited. How Leading Companies Realize Value from Their Intellectual Property


A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies todays biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for todays businesses. Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that todays companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.

3181.18 РУБ

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Lysander Spooner The Law of Intellectual Property

Edwards Victoria Corporate Property Management. Aligning Real Estate With Business Strategy


Corporate property is routinely identified as the second biggest cost within a business organization after staff. Effective management of such a major asset requires a fundamental understanding of both the operation of the property markets and the operational requirements of the business occupier. This primer on strategic property management focuses on how property held as a corporate asset can be used to add value to the primary business activity of an organization. Rather than separate the needs of the business form the management of the business estate, the aim of Corporate Property Management is to enable the reader to directly support the primary business function through strategic management of corporate property, thereby adding value to the business as a whole. The book introduces a generic framework designed to assist in the analysis of any corporate property portfolio, working as a practical aid to decision making. The book is structured around this framework, providing a detailed review of its application and uses. This is then developed further through extensive use of five in-depth case studies that covers a wide variety of property types and property users – Borders bookshops; Cancer Research high street shops; The Youth Hostel Association; Clifford Chance’s move to Canary Wharf and the Ardtornish Rural Estate in Scotland.

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Ralph Cudworth The true intellectual system of the universe. Vol. 4


Полный вариант заголовка: «The true itellectual system of the universe : Vol. 4 : wherein all the reason and philosophy of atheism is confuted, and its impossibility demonstrated : with a discourse concerning the true notion of the Lords supper : and 2 sermons, on 1 John ii. 3,4. and 1 Cor. xv. 57 : in 4 volumes / by Ralf Cudworth ; with references to the several quotations in the intellectual system; and an account of the life and writings of the author by Thomas Birch».

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A. D. Kudakov Patent attorneys of the Russian Federation. Directory-2019


This publication was prepared to inform members of the business community as well as inventors of the world about Russian patent attorneys. Russian patent attorneys are specialists in the field of protection and registration of intellectual property rights, who have passed the state certification in the Federal service for intellectual property (Rospatent) and can represent the interests of foreign applicants before Rospatent.

400 РУБ

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Nermien Al-Ali Comprehensive Intellectual Capital Management. Step-by-Step


Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more! Order your copy today!

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Francis Waller J. Writing Chemistry Patents and Intellectual Property. A Practical Guide


Understanding intellectual property, safeguarding your ideas Intellectual property is constantly at risk, and the protection of chemical science and technology through the patenting process allows individuals and companies to protect their hard work. But in order to truly be able to protect your ideas, you need to understand the basics of patenting for yourself. A practical handbook designed to empower inventors like you to write your own patent application drafts in conjunction with an attorney, Writing Chemistry Patents and Intellectual Property: A Practical Guide presents a brand new methodology for success. Based on a short course author Francis J. Waller gives for the American Chemical Society, the book teaches you how to structure a literature search, to educate the patent examiner on your work, to prepare an application that can be easily duplicated, and to understand what goes on behind the scenes during the patent examiners rejection process. Providing essential insights, invaluable strategies, and applicable, real-world examples designed to maximize the chances that a patent will be accepted by the United States Patent and Trademark Office, Writing Chemistry Patents and Intellectual Property is the book you need if you want to keep your work protected.

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Peter Koulizos Property vs Shares. Discover Your Knockout Investment Strategy


A comparison of property versus shares and how to find the right mix for a profitable portfolio Almost every investor eventually considers the question: which is the better investment, property or shares? The answer isnt as simple as one or the other, since both asset classes offer different benefits and risks. And if the best answer is a mix of the two, how do you strike the right balance for sustained returns? This book takes an unbiased look at these two asset classes, explaining the risks and benefits of each, dispelling stubborn myths, and giving you the facts you need to find what’s best for you and your portfolio. Offering a point-by-point comparison of shares versus property, this easy-to-read guide argues that a combined strategy is smartest and safest for most investors. It then goes on to give you the information you need to tailor your portfolio to your own level of acceptable risk versus desired reward. Offers a simple, in-depth side-by-side comparison of the two most vital asset classes in any portfolio Peter Koulizos is a popular speaker and commentator on property investing and the author of The Property Professors Top Australian Suburbs Zac Zacharia is founder and managing director of financial services company, The Centra Wealth Group, and is a lecturer in share investment, a regular speaker and media contributor Includes helpful tips on what and when to buy, as well as how to avoid both property and share scams Every portfolio should be different, depending on your own individual goals and needs. With this handy guide, you can find the right mix of assets to achieve healthy and consistent returns.

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Jane Slack-Smith Your Property Success with Renovation


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M. J. Alhabeeb Managerial Economics. A Mathematical Approach


Uncertainty is present in every managerial decision, and Managerial Economics: A Mathematical Approach effectively demonstrates the application of higher-level statistical tools to inform and clarify the logic of problem solving in a managerial environment. While illuminating managerial decision-making from all possible angles, this book equips readers with the tools and skills needed to recognize and address uncertainty. The book also explores individual, firm, and market-level decisions; discusses all possible risks and uncertainties encountered in the decision-making process; and prepares readers to deal with both epistemic and aleatory uncertainty in managerial decisions. Managerial Economics features: • An emphasis on practical application through real-life examples and problems • An accessible writing style that presents technical theories in a user-friendly way • A mathematical and statistical point of view that reveals the presence of uncertainty inherent in managerial decisions • Thoroughly class-tested material including problems at the end of each chapter, case study questions, review exercises, and objectives that summarize the main discussions Managerial Economics is an excellent book for upper-undergraduate and graduate-level courses in business and economics departments. The book is also an ideal reference and resource for managers, decision makers, market analysts, and researchers who require information about the theoretical and quantitative aspects of the topic.

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A fascinating analysis of the critical role commercial property investment played in the economic boom and bust during the global financial crisis The unprecedented financial boom stretching from the mid-1990s through 2008 ultimately led to the deepest recession in modern times and one of the slowest economic recoveries in history. It also resulted in the emergence of the draconian austerity policies that have swept across Europe in recent years. Property Boom and Banking Bust offers an expert insight into the complex property market dynamics that contributed to the Great Financial Crisis of 2008 and its devastating economic consequences. It is the first book to focus on a woefully underreported dimension of the crisis, namely, the significant role that lending on commercial property development played in the crisis. Among other key topics, the authors explore the philosophical and behavioral factors that propelled irresponsible bank lending and the property boom; how it led to the downfall of the banks; the impact of the credit crunch on the real estate industry generally in the wake of the financial crisis; the catastrophic effects the property bust had on property investors, both large and small; and how the financial institutions have sought to recover in the wake of the financial crisis. Provides valuable insights into what happened in previous booms and busts, particularly in the 1970s and 1980s, and how they compare with the most recent one Offers an expert assessment of the consequences of the global financial crisis for the banking system and the commercial property industry Examines strategies banks have used to recover their positions and manage the overhang of indebtedness and bad property assets Addresses strategies the real estate industry have used to recover from the collapse in property values Written in an accessible style, and featuring numerous insider case accounts from property bankers, Property Boom and Banking Bust disentangles the complex, tightly-woven factors that led to the Great Financial Crisis of 2008, while offering powerful lessons for property industry professionals on how to avoid having history repeat itself.

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Dimitri Uzunidis Innovation Engines. Entrepreneurs and Enterprises in a Turbulent World


In an uncertain economy where business risk is significant, the company tends to rely more on its environment than to invest, for example, in all steps of technological creation; This can be explained by the fact that investments in the acquisition (ownership) of production resources are less expensive than those implied in the formation of these resources; which also explains the attractiveness (in an open economy) of regions with abundant scientific and technical resources. To understand and analyze the innovation process in order to better design and launch new goods, services and technologies, one has to consider the creative dimension of the individual, the business and the organization in general. In new approaches to innovation, the entrepreneur and the company are analyzed through their skills, and their function of resource generation; Innovation thus becomes endogenous, gradual or radical, integrated in a complex process with many feedbacks and interactions. The innovative organization (small or large) is presented in this book as a dynamic system composed of specific and diverse skills (including those of the contractor, engineers or managers). By acquiring, combining and mobilizing these skills, the innovative agent (entrepreneur or company) can create technological resources and develop relations with its environment. Hence the importance of management in design, implementation, protection of intellectual property as well as of the development of new goods, services and technology, commercial and organizational models.

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Williams Thomas Viking Britain. A History


To many, the word Viking invites visions of violence. But plunder, rape and pillage do not tell the full story. In this fresh narrative history, Thomas Williams, a curator of the British Museum exhibition Vikings: Life and Legend, reframes the story of the Vikings. Weaving new academic research with an exploration of the physical remains and landscapes that the Vikings fashioned and walked, this book offers a vital evocation of a forgotten world, its influence on British language, literature, place names and folklore, its echoes in later history and its implications for the present.

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Margaret Lomas A Pocket Guide to Investing in Positive Cash Flow Property


For the first time ever, Margaret Lomas has combined all her positive cash flow property strategies into a step-by-step manual to guide new investors through the processes of establishing a property portfolio. Inside you will learn: Where to look for positive cash flow property The contracts you need to understand The process of applying for finance How to choose a property manager Methods to prepare for tax How to manage a property sale. Positive cash flow properties will put money in your pocket each week and can set you on the path to financial freedom. Margaret has included checklists and practical worksheets to guide you along the road one step at a time.

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Mark Holtzman P. Managerial Accounting For Dummies


The easy way to master a managerial accounting course Are you enrolled in a managerial accounting class and finding yourself struggling? Fear not! Managerial Accounting For Dummies is the go-to study guide to help you easily master the concepts of this challenging course. Youll discover the basic concepts, terminology, and methods to identify, measure, analyze, interpret, and communicate information in the pursuit of an organizations goals. Tracking to a typical managerial accounting course and packed with easy-to-understand explanations and real-life examples, Managerial Accounting For Dummies explores cost behavior, cost analysis, profit planning and control measures, accounting for decentralized operations, capital budgeting decisions, ethical challenges in managerial accounting, and much more. Covers the key concepts and tools needed to communicate accounting information for managerial decision-making within an organization Plain-English explanations of managerial accounting terminology and methods Tracks to a typical college-level managerial accounting course Managerial Accounting For Dummies makes it fast and easy to grasp the concepts needed to score your highest in a managerial accounting course.

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In my View


In In My View, Tricia charts the creation of her stunning Italian home set amid verdant oil groves. We are taken on an extensive tour of the breathtaking property, right...

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Douglas Gray Making Money in Real Estate. The Essential Canadian Guide to Investing Residential Property


Successful real estate investments play an essential role in Canadian investors portfolios. The growth in wealth in real estate markets has presented investors with tremendous opportunities to capitalize on and expand their range of investments, and has moved real estate investing from a niche product to a pillar of smart portfolio diversification. In Making Money in Real Estate, 2nd Edition, Douglas Gray demystifies the Canadian real estate market for novice investors and presents new strategies for veteran investors. Learn to: Understand the real estate market cycles Find a property and assess its investment potential Build a trustworthy real estate team Arrange financing on good terms Use negotiating tactics that work Understand tax and legal issues Manage a property Avoid the pitfalls that many investors fall into Examine the pros and cons of non-residential property investment options Readers of previous editions will appreciate the vital changes to mortgage rules, taxation and legislation, and the inclusion of information on commercial real estate. Thorough coverage in plain English makes Making Money in Real Estate, 2nd Edition the next logical step for investors who want to begin or expand their real estate portfolios, and is a critical and indispensable tool in investment decision making.

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Hard Times


Dickens creates the Victorian industrial city of Coketown, in northern England, and its unforgettable citizens, such as the unwavering utilitarian Thomas Gradgrind and the...

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Ralph Cudworth The true intellectual system of the universe. Vol. 1


Полный вариант заголовка: «The true intellectual system of the universe : wherein all the reason and philosophy of atheism is confuted, and its impossibility demonstrated : with a discourse concerning the true notion of the Lords supper, and two sermons, on 1 John II. 3, 4 and 1 Cor. XV. 57 : in 4 vol. Vol. 1».

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Ralph Cudworth The true intellectual system of the universe. Vol. 2


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Suzanne Harrison S. Edison in the Boardroom. How Leading Companies Realize Value from Their Intellectual Assets


Julie L. Davis and Suzanne Harrison Todays corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, todays innovations may be bartered, licensed or sold in the «idea» stage for tremendous amounts of money. For example, IBM currently receives well over $1 billion in revenue every year from licensing its intellectual property, unrelated to the manufacture of a single product. Today more and more companies are adopting this idea of turning their legal departments, where intellectual property is housed, from cost centers into profit centers. Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at the revolutionary concept of Intellectual asset management (IAM). IAM is changing the way companies all over the world are doing business. In their careers as business consultants, the authors have been privileged to meet individuals who were clearly ahead of their time when it came to realizing value from their companies innovations. Based on their interactions with the ICM Gathering–an international group of companies who meet several times a year to create, define and benchmark best practices in the area of IAM–the authors have compiled a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. Incorporating stories and teachings from some of the most successful companies in the worlds – such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others – the authors have made an exhaustive study of IAM and its implications for todays businesses. They have culled a hierarchy of best practices that todays companies can integrate into their own business philosophies to gain the best return from their intellectual assets.

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Melanie Bien Property Investing All-In-One For Dummies


Whether you are renting out part of your home, or investing in a property, this guide to the constantly changing market and its laws will prove to be invaluable. Whether youve inherited a home you now need to rent or youre aiming to become a property tycoon, this friendly guide is your road map to success.

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